I'm not afraid to want money anymore.

Desire is holy.

I can’t speak for all of us, but I know many of us were silently taught that wanting money makes us selfish, greedy, or ungrateful. We were encouraged to be endlessly content with what we have because that’s what good and grateful people do, right?

But if there’s one thing entrepreneurship has shown me, it’s that we live in a world that runs on money. Pretending like your desire for money doesn’t exist won’t make it go away–it’ll just be buried under scarcity and self-sabotage (Hello, been there!).

So, as I unlearn this I’ve decided to start with this truth:

I want money, and I have reasons to.

Not because I want to flex or prove anything, but because I want to care for the people and animals I love (shoutout to my dog, Hera 🐶, pictured below). Because I want to experience life instead of just working through it.

I was listening to a podcast the other day and the host said something that stuck with me. I’m paraphrasing here:

Write down the reasons you want money. It doesn’t matter what it is…make it normal and real. You have every right to want something that serves as a tool for meeting your needs and living a comfortable life.

And so I did…

I want money so I can give my dog all the snacks she wants. So I can take midday walks with her without guilt or pressure, and so I can afford any medications she may need without delay.

I want money so I can spoil my boyfriend. I love gifting and I want to create experiences that we’ll remember forever. As much as I love a crafty, budget-friendly experience, some stuff you just want to ball out on. Period.

I want money so I can retire my mom. I want her to be able to stop working and simply focus on her health and joy. I want her to be fully taken care of for once in her life as she’s poured into others for decades. I look forward to pouring back into her in the way I’ve always wanted to.

I want money so I can keep doing the work I was born to do…without draining myself to stay afloat.

I want money because I believe rest, art, and joy shouldn’t be reserved for the lucky few. Financial freedom gives us choices, and I don’t wish constant exhaustion on any of us.

So with that, I’m done shrinking my wants down, love bug. And I hope you feel the invitation to do the same.

Gratitude is BEAUTIFUL. Sacred, even.

But you can be grateful and want more. You can be thankful for today and still build toward tomorrow. You can love your life and want it to expand.

Another thing the podcast host said is to know when enough is enough. That’s an aspect of wealth that’s not as frequently discussed, but I’ve definitely been reflecting on it. That’s another conversation for another day.

If you’ve been scared to name your desires (especially the ones that involve money) I need you to know you’re not wrong. We all know deep down it’s not just about money: it’s about freedom. It’s about joy, safety, choice.

And I know more of us deserve that.

You’re literally not greedy, you’re human. And maybe just maybe your desires are actually holy.

With softness and fire,

Ty ❤️‍🔥

P.S. If this letter stirred something in you & you feel ready to embrace your desires instead of failing to ignore them, The Brand Portal is the perfect place to begin. It’s a clarity and visioning space for creatives who want to build with intention (and put the bullshit advice that just confuses them aside).

When you schedule with me before July 31, you’ll get exclusive access to my new This Desire is Holy meditation plus a 30-minute follow-up session so I can see how you’re doing.